national student advertising competition

As one of the founding members of Slippery Rock University’s chapter of the American Advertising Federation, it was an honor to lead my team as President of the organization through the NSAC competition.

We were given a case study by Tide with the task of promoting their cold wash products to generation z. My team and I developed the Tide After Tide campaign and created a plan book that explains and showcases every detail.

The plan book includes our objectives, strategy, big idea, advertisements, flowchart, budget, impressions, and more. We designed graphics and pages using the Adobe Creative Suite.

In April of 2024, we packed up our ideas and took them to Pace University to pitch to a panel of industry professionals and competed with other schools in our district.

the rundown

Tide After Tide is rooted in nostalgia. With the iconic Time After Time by Cindy Lauper as our source of inspiration and anthem of the campaign, we encourage consumers to reflect on their experiences and invite them to create new memories with Tide by their side.

Gen Z are now making the decisions about how they do their laundry and will impact the way generations to come do theirs. Whether they care about saving money or the environment, the reality is that they care about their quality of life, which means choosing brands that support that. By switching to cold, they can save up to $150 a year and 90% of energy with every load.

With these savings, they are able top make that big move after college, travel the world, and create experiences with the families they are starting to build. Using cold water to wash laundry is more about cleaning your clothes, it is about saving money, time, and the environment and creating memories Tide After Tide.

the graphics

Below you will find graphics I made for the plan book using Adobe Illustrator.