a little more about me.
My name is Katie Shope and I graduated in May 2024 from Slippery Rock University with a B.S. in communication with a concentration in advertising and a minor in art.
Everything I do is fueled by my passion for all things creative. Whether it be through graphic design, writing, photography, videography, or producing a TV segment, I thrive on building every little piece that makes a project whole. Being an inclusive leader is also a core value of mine. This is shown through my two presidency titles for on campus organizations, which are the Advertising Federation of America SRU and RockOUT (LGBTQIA+ club), and mentoring first year students. I would be honored to use my career as a tool to leave the world a little better than I found it. I strive to take advantage of every learning opportunity and dedicate the time it takes to thrive in every position I hold.
I was one of three marketing interns that were hand-picked to work for Tegna, a prestigious media company, at their KUSA station in Denver, CO. I moved halfway across the country for three months to make an investment for my future. During my time there, I was the first student producer on a show that generated $2 million a year. I also created sponsored content for nearly half a million dollars in clients that generated over 700k impressions, led internal communications, and I assisted with content analysis to develop an understanding of consumer behavior to create effective marketing strategies.
When I am not working on growing my professional skill set, you can find me climbing rocks, playing guitar, or enjoying live music.
EDUCATION
Slippery Rock University, Slippery Rock, PA
Graduated: May 2024 / Honors College | High Honors
Bachelor of Science (B.S.) in Strategic Communication and Media: Advertising
Minor in Art
EXPERIENCE
Advertising Manager, The Rocket Student Newspaper, Slippery Rock, PA | Jan. 2022 – May 2024
· Seek out prospective clients to sell advertisements for print newspapers and social media
· Sold approximately $9,000 in advertisements since start of position
· Design internal and local advertisements using Adobe InDesign and Illustrator
· Led creation of Instagram post templates using Adobe Illustrator to promote stories
Marketing Intern, Tegna – KUSA, NBC Affiliate, Denver, CO | Jun. 2023 – Aug. 2023
· Wrote and produced three TV segments to create awareness for local non-profit organizations that educate the local community
· Operated camera during the live show that strengthened pre- and post- show production
· Led the execution of the NBC “Clear the Shelter public service announcement campaign
· Led internal communication, including the creation of the digital employee board that was displayed on the internal monitors in the station to highlight every employee
· Conducted research on newscasts organized on Microsoft Excel to develop an understanding of viewership patterns
· Wrote two articles of sponsored content for Colorado Tourism Office published on 9NEWS.com, reaching a total of 743k impressions and an average of 6:55 read
CAMPUS INVOLVEMENT
Real Talk: Girlies on Air Podcast
Producer, Editor, Co-Host, Slippery Rock, PA | Sept. 2023 – May 2024
· Edit audio using Adobe Audition to release weekly episodes with six currently published
· Conduct research on weekly topic to develop outlines and scripts
· Collaborate with peers to produce entertaining and meaningful content
Advertising Federation of America at SRU | Slippery Rock, PA | Sept. 2021 – May 2024
President | May 2023 – Present
· Lead the execution of the National Student Advertising Competition Campaign
Vice President | Nov. 2022 – May 2023
· Facilitated client communication to lead the production of promotional materials, such as event flyers and commercials
RockOUT (LGBTQIA+ Campus Organization) | Slippery Rock, PA | Aug. 2021 – May 2024
President | May 2023 – Present
· Lead internal and external communications to educate students on LGBTQIA+ advocacy and relevant issues
· Create a more inclusive campus through executing small- and large-scale events
Vice President | May 2022 – May 2023
· Assisted with event management and organizational promotion through social media and print ads
PR and Social Media Chair | Aug. 2021 – May 2022
· Executed social media content to promote the organization
Project Manager | Media Project Management Course | Slippery Rock, PA | Jan. 2024 – May 2024
· Develop a detailed project plan and an Excel workflow document to track and maintain progress
· Manage relationship with community partner and key stakeholders
SKILLS
Soft Skills: Time Management, Leadership, Attention to Detail, Collaboration, Creativity, Adaptability, Interpersonal Skills, Driven
Hard Skills: Writing, Video and Photo Editing, Graphic Design, Content Creation, Strategic Research,
Software: Adobe Creative Suite, Google Suite, Microsoft Office Suite, ENPS
Awards: Honorable Mention for Multimedia News Story, Society for Collegiate Journalist, 2023 Contest
Undergraduate Excellence Award, SRU Strategic Communication and Media Department, 2024