taste community campaign

In my Advertising Production course, my team and I were tasked with creating a campaign for Heinz that targets the gaming community. We chose to showcase one of the key parts of gaming, which is being a part of an online community where people share similar interest.

The Taste Community campaign encouraged those gamers to also find a sense of belonging with Heinz. Our big idea was creating a food truck animation that drove across the screen delivering exclusive rewards and offers.

Our campaign pushed print, radio, video, and social media ads.

Click here or the image to view the Taste Community website!

What roles did I play?

Within my team, I served as the copywriter, script writer, and led creative conversations.

I have featured our radio advertisement. I was a part of the writing and editing process for this deliverable.

Below that is an example of copy I wrote for the campaign.